I feel it is true of all believers and lovers - be they artists, priests or fans.
To love or believe in something is to prolong its life by attaching the life of the person who loves/believes.
If it is carved into stone or made into a monument, then it takes on the life of the material the lover/believer breathed it into. Or till a non-lover/believer takes it down.
The Gods that stay on are the ones that have lovers/believers who have lasted and passed on their beliefs. Mona Lisa lives on because Da Vinci chose to paint her and make her important. Osho, Rilke, Che, Gibran, Thoreau, Gandhi – each has had their believer/lover that accorded them a state of everlasting life by giving them their own lives to live in.
We make things important when we attach ourselves to them. Successful brands understand this well. And seek to create attachment by creating desire and connection. Those who wish for eternal life need only to make an impression on things that will live on beyond and long after them – make others believe in/love them. Though once adopted, the nature of the subject or object that is loved or believed in takes on the impressions of the one that loves and believes in it. Is it then, the original, or a regurgitation of the original - a Chinese whisper that may, over time, not even resemble what it originated from.
We are all capable of receiving this gift of immortality - only we will not be around to see if it eventually turns out to be blessing or a curse.
The Gods that stay on are the ones that have lovers/believers who have lasted and passed on their beliefs. Mona Lisa lives on because Da Vinci chose to paint her and make her important. Osho, Rilke, Che, Gibran, Thoreau, Gandhi – each has had their believer/lover that accorded them a state of everlasting life by giving them their own lives to live in.
We make things important when we attach ourselves to them. Successful brands understand this well. And seek to create attachment by creating desire and connection. Those who wish for eternal life need only to make an impression on things that will live on beyond and long after them – make others believe in/love them. Though once adopted, the nature of the subject or object that is loved or believed in takes on the impressions of the one that loves and believes in it. Is it then, the original, or a regurgitation of the original - a Chinese whisper that may, over time, not even resemble what it originated from.
We are all capable of receiving this gift of immortality - only we will not be around to see if it eventually turns out to be blessing or a curse.
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